Hello, pleased to meet you!

I’m Liisa, founder of Studio POKS — and a self-confessed visual merchandising nerd.

I have a background in art and design, but once I discovered retail, I never looked back. Over the years, I’ve worked in-house for retailers in Helsinki, London, and across the Nordics, gaining a deep understanding of what makes customers tick. I’ve held roles both on the shop floor and at head office, learning the business from both sides.

Today, I’m based in Finland but collaborate with clients internationally. I bring together creativity, aesthetic intuition, operational know-how, and a strong commercial mindset to create spaces that not only look beautiful, but drive sales.

My mission is to transform retail environments into inspiring, immersive experiences that draw customers in, spark curiosity, and keep them coming back for more.